How a craft business increased its revenue by 35% with Bitrix24
Schmidt & Partner GmbH, a mid-sized craft business with 45 employees, faced a problem: customer enquiries were getting lost, quotes were not followed up in time, and communication between the office and the construction sites was chaotic.
The starting point
Before working with W&K Connect, the company managed its customers in Excel, tracked quotes by email and organised internal communication through WhatsApp groups. The result: 25% of enquiries went unanswered, quotes were followed up after an average of 5 days, and management had no overview of the sales pipeline.
Our solution
W&K Connect rolled out Bitrix24 as the central platform in just 6 weeks:
- CRM setup: Automatic lead capture from website, phone and email
- Sales pipeline: Transparent view of all deals with automatic reminders
- AI agents: Automated quote follow-up and lead scoring
- Mobile app: Access to customer data directly from the construction site
- Bilingual training: German for the office, Russian for the site crews
The results after 6 months
- 35% more revenue through better lead tracking
- 0% lost enquiries — every enquiry is captured automatically
- Response time down from 5 days to 4 hours
- 15 hours per week saved through automation
«W&K Connect digitised our business without turning our established workflow upside down. The team was trained in two languages, and the AI agents save us valuable time. We reached ROI after just 3 months.»
— Michael Schmidt, Managing Director, Schmidt & Partner GmbH